The Ultimate Real Estate Playlist
The Ultimate Real Estate Playlist
These classic Duran Duran songs will teach you something about being a real estate professional.
MAY 2016 | BY LEIGH BROWN
Duran Duran is my favorite band because they’ll rock anyone’s socks off, but also because if you listen closely, you’ll hear a lot of wisdom in their songs that can be applied to real estate. Elizabeth Mendenhall knows what I’m talking about. She’ll be the president of the National Association of REALTORS® in 2018—I think it’s rad and bodacious to see a young woman rising to the top of our ranks—and she shares my love for Duran Duran. So in Mendenhall’s honor, I present to you a look at the real estate life through the lens of one amazing Duran Duran playlist (available here).
The only way you’re going to survive in this business is if you are “Hungry Like the Wolf.” It might sound like a great idea to start as a part-time agent to get your feet wet, and real estate coaches and technology companies always promise the silver bullet to your success. But the ones who shine in their careers are those who have a fire in their belly to work. They are crazy responsive to any request, whether it comes from consumers or their colleagues. Their hunger comes across in their sheer desire to learn, implement, and do real estate better.
We are all entrepreneurs, and every practitioner wants to do this “My Own Way.” There are more than 1 million REALTORS® in the country, and every single one is a renegade. Some don’t know it yet, but they’re learning! One of the beauties of this business is that it’s one of the last bastions of true entrepreneurism left in the world. You build the business you want to build around the clients you want to serve in your community, and your purpose is different than any other real estate professional’s.
When a transaction starts to fall apart, you feel like you’re going to “Come Undone.” But you know how to hold it together. Just “Save a Prayer” for the closing that everyone will show up and play nice. Too many practitioners forget that they are the messengers — they absorb all of the emotion that’s going on and lose their ability to be the objective voice when things get tense. Take a step back, call a friend, remember the last time you bought or sold a house, and keep it together for the benefit of your client.
Modern Family Lifts the REALTOR® Brand
DAILY REAL ESTATE NEWS | FRIDAY, MAY 06, 2016
In a recent episode of ABC's "Modern Family" viewers were schooled on the difference between a REALTOR® and a real estate agent.
In the episode, which aired Wednesday May 4th, Phil Dunphy, the show's resident real estate practitioner played by actor Ty Burrell, clarifies his status as a REALTOR® and offers Gloria a lesson about what sets REALTORS® apart from other real estate agents. At the end of the show, Dunphy is seen straightening an "R" pin on his jacket.
The National Association of REALTORS® partnered with "Modern Family" to craft the episode's messaging as apart of NAR's Get REALTOR® campaign.The plot narrative of the show coincides with the launch of NAR's latest TV and online ads featuring the Dunphy character, who provides his "Phil's-osophies" on the ways REALTORS® provide value to home buyers and sellers. Dunphy is "now one of America's best-loved REALTORS®," says Elizabeth Mendenhall, NAR's 2016 First Vice President.
Source: “‘Modern Family’ Product placement Takes Ad to New Level,” The Associated Press (May 5, 2016)
